Connect Facebook
Connect the person who manages your Meta ad account and Facebook Page.
From a sales call back to the ad
Five steps that make the next Facebook ad smarter.
Your team finds out who is worth calling. Growth Loop tells Meta, so the same spend looks for more people like them.
Short answer
How does Growth Loop work?
You connect Facebook, say what you sell, choose your area, and set how much Meta may spend each day. Growth Loop creates the Lead Ad and Instant Form. New ads ask Meta to find good leads.
Each form goes into Corefactors Lead Box. Your team calls and marks whether the lead is a real fit. Growth Loop sends that mark back to Meta, so later campaigns look for people like your good leads. You confirm once in Meta which CRM stage counts as a good lead.
Facebook usually needs a few weeks of good leads before delivery settles. If your ad account cannot optimize that way, the campaign keeps buying form fills and the app says so. Cost per qualified lead (CPQL) shows what one good lead cost. You still use Meta Ads Manager for big tests. Growth Loop does not change your daily spend for you.
You need a Facebook Page and an ad account in a Meta Business Portfolio before the first step. If you do not have them yet, create and set up the Facebook ads account first. Growth Loop does not create or manage that account for you, so keep the account management basics in place.
Tell us the job
Say what you sell, where you work, and what makes a lead good.
Start the ad
Pick a picture and a daily spend limit. Growth Loop makes the Meta Lead Ad. New ads ask Meta to find good leads.
Call the people
Each form goes to Corefactors Lead Box. Your team calls the person and marks if the lead is good.
Teach the next ad
Growth Loop sends each good lead back to Meta. The next campaign looks for more people like them.
How you check the spend
What did one good lead cost?
This number is cost per qualified lead (CPQL). It shows whether the spend is buying people worth calling. After Facebook matches about 100 of your customers, the next campaign can also look for people like them.
Money spent on the Meta ad÷Leads your team marked good in CRM=CPQL