How to create and set up a Facebook ads account
Open a Page, a Business Portfolio, and one ad account. Set the currency and time zone before you spend.
Read guide →Simple Meta Lead Ads guides
Learn how a sales call makes the next Facebook ad better.
New to ads? Start with how to create and set up a Facebook ads account. Then read the plain words for Lead Ads, good leads, and what your spend is really buying.
What does a Facebook Lead Ad cost in India?
The Meta bill and the Growth Loop plan are separate. Set a daily cap, then read the cost of a lead you can call.
Read guide →Facebook Lead Ads to CRM
Each Instant Form goes to Lead Box. Your team calls, marks the good leads, and those marks teach the next ad.
Read guide →Best practices for managing a Facebook business and ads account
Who gets access, two-factor login, clean billing, spend caps, account checks, and getting leads out of Meta.
Read guide →Cost per lead vs. cost per qualified lead
See why a cheap form can still waste the spend, and how good leads teach the next ad.
Read guide →When to use Meta Lead Ads instead of traffic ads
Pick the right ad for a form, website visit, or sale.
Read guide →A practical lead follow-up checklist
Call new leads, mark what happened, and give Facebook a true picture of who to find.
Read guide →Words made simple
Five ad words you will see often
- CPL
- Cost per lead. Ad spend divided by every form.
- CPQL
- Cost per qualified lead. Ad spend divided by leads your team says are good. Those marks also teach the next ad. Learn CPQL →
- Lead Ad
- A Facebook or Instagram ad that asks a person to fill a form.
- Instant Form
- The short form that opens inside Facebook or Instagram.
- CRM
- A place where your team keeps lead details, calls, notes, and which leads were good.