Cost guide
What does a Facebook Lead Ad cost in India?
Two bills. Meta charges the ad account you own, in rupees. A filled form can look cheap. A lead you can actually call usually costs more. Set the daily budget before the first ad runs.
Short answer
There is no one price for a Facebook Lead Ad in India. You set a daily budget. On the Starter plan that budget can be up to ₹1,500. Meta uses it as a daily average across the week. Some days the ad spends more than that amount, and other days it spends less. Over seven days, the total stays near seven times the daily budget. Growth Loop does not take a cut of that money and does not raise the number you set.
Read two numbers, not one. Cost per lead is the spend divided by forms. Cost per qualified lead is the spend divided by the forms your team marked as real. The second number tells you whether the ad is worth keeping.
The two bills
The ad bill goes to Meta, from the Facebook ad account you connected. The Growth Loop subscription is separate: ₹2,499 a month on Starter, or ₹4,999 a month on Growth, GST included. Pay yearly and that subscription is 30% less. The prices are on the pricing page.
A daily budget of ₹500 is the average for the week. Plan for about ₹3,500 over seven days, and about ₹15,000 over a 30-day month, plus the subscription. A busy day can spend more than ₹500. When you want a firm stop for the whole account, also set an account spending limit in Meta.
Set the budget before the ad goes live
On the launch screen the field is labeled Hard daily cap. Type the daily budget you want Meta to average. Growth Loop sends that number to Meta as the ad set's daily budget and does not raise it later.
Choose an amount you can leave unchanged for two weeks. ₹300 to ₹500 a day is one example for a small team. Use a lower number when that amount would strain the week. The Starter plan allows up to ₹1,500 a day, and Growth allows up to ₹3,000 a day on each ad. A higher budget does not make the lead cheaper.
What the running ad shows
Once the ad is live, the campaign row shows the daily budget you set and the spend so far. Spend is the total Meta has used, not one day's bill. In this example the daily budget stayed at ₹500 while the ad ran long enough to spend ₹24,600.
The form cost and the real cost
The same example is an AC repair business in Bengaluru. The ad spent ₹24,600 and brought 68 forms. That is about ₹362 per form. Twenty of those forms were jobs the team could quote. ₹24,600 divided by 20 is ₹1,230 per qualified lead.
₹362 would be the wrong number to celebrate. The business paid ₹1,230 for each lead it could work. Both numbers belong on the same page, which is why cost per qualified lead is the figure to watch after the first week.
These figures are one worked example. They are not the average cost of a Facebook lead in India. A clinic, a coaching class, and a repair business will not pay the same amount for a useful lead.
What moves the cost
- One service and one area. An ad for every service you offer spends the budget before Meta learns who replies.
- India and rupees. The ad account, the Page, and the currency should all be India. A mismatched country is painful to undo. The setup guide covers that first screen.
- A call the same day. A cheap form that nobody calls is still money spent. The follow-up checklist is the other half of the cost.
- Honest marking. When you mark a lead good or bad, Growth Loop can tell Meta. That is what lets the next rupee look for people like the ones you could serve.
A first fortnight
- Pick one service and one city or area.
- Set a daily budget you can leave alone for 14 days.
- Call every form the same day and mark the ones you can serve.
- After the fortnight, compare cost per form with cost per qualified lead.
- Keep the ad only if the qualified-lead cost still leaves you a margin.
Leave the fortnight to finish before you decide the ad failed. A second ad will not fix a first week that has not been called yet. Count the leads your team can serve, not every form.